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Upsells = More Profits
Reviews
When Veena kindly let me read an advanced copy of her book, Upsells Unleashed, I thought "Oh, I’ll whizz through this in a day". Boy, was I was wrong.
As I quickly paged through it, I started to draw comparisons with my business. And it wasn’t long before I started scribbling ideas down. As I got further, Veena started providing a way to actually make those ideas happen, and so I began to take action. By the time I was finished reading the book (it actually took me a 3 days) I already had 2 upsells in place and was furiously split-testing.
I don’t think a more profound piece of communication has made my head spin so much, got me off my butt to implement changes as quickly, and produced such phenomenal results. So many of us focus on the top of our funnels, but this puts the spotlight on the other end, where we get to massively increase our bottom line.
Don’t be fooled, this book is not about upsells. It’s about growing your business instantly, with very little effort. It’s bloody genius. Well done, Veena!
-Graeme Taylor-Warne
Synopsis
Can you imagine being able to increase your earnings by 30%, 50% or even 100% – just by plugging in Upsells into your existing sales funnel? And to know that you can achieve such increases in profits with your existing traffic and existing customers?
No, I am not exaggerating or overstating the Power Of Upsells. It's a proven fact.
The basic principle of Upselling is to increase the average order value by offering customers the opportunity to purchase additional items that benefit, supplement or enhance their current purchase or experience.
Upselling is not just about getting additional sales. It is done with a desire to serve, rather than to sell!
It requires insight into understanding your customers and your market, a passion for providing great value and an inherent desire to enhance customer experience. Upsells are undoubtedly one of the most powerful tools in your marketing arsenal, they have been around for decades and they are here to stay!
Do you want fries with that?
McDonalds realized the power of upsells as early as 1970. Merely asking customers "Would you like fries with that?" makes McDonalds millions every year.
While Upsells are a must-have marketing strategy for every business looking to be profitable, unfortunately they aren't always incorporated by online businesses. Maybe that is because you don't have a product to upsell, or don't know how to setup an upsell , or you know how to do it but just the thought of putting it all together on the website, testing and making it all work gets so daunting that it ends up at the bottom of your to-do list. Or maybe the technical challenges presented by the automation of an upsell funnel, discourages you from even getting started.
There is no dearth of information online about Upsells, and everyone appears to have their own viewpoint and opinion on the best ways to upsell. The information is spread across thousands of pages. How do you process information that's available in bits and pieces on different web sites, validate the information and trust the credibility of the source?
The good news is now you can stop searching and researching about upsells. I am here to help!
This is easily one of the most comprehensive books on upsells.
It's 'The Answer' to all your upsell questions.
When I attend seminars where accomplished speakers boast about how they used upsells to make a boat load of money in their businesses, without offering any specifics on what tools they used or how they implemented it, I could not help but wonder what must be going on in the minds of others in the audience - like you.
- Sales Rank: #426253 in eBooks
- Published on: 2015-04-07
- Released on: 2015-04-07
- Format: Kindle eBook
Review
Don't be fooled, this book is not just about Upsells. It's about growing your business instantly, with very little effort. It's bloody genius. Well done, Veena!-Graeme Taylor-Warne
Veena is spilling the beans on the most successful tactics she and her clients use to wring out every last dime using optimized and highly converting funnels.-Kevin Halbert
This has got to be one of the clearest, and most detailed, explanations of the simplicity and value of product upsells that I have ever found.-Kirk Ward
This book has made me staggeringly aware of how much money I'm leaving on the table every day, by not taking advantage of simple stuff.-Travis Roesler
From the Author
I am a techie-marketer.
My greatest passion is to innovate and create ground-breaking products and take them beyond where they have been. I love developing software because I feel like I have the power to turn any marketing automation idea into reality, no matter how complicated it may be.
Ah, the power of programming! Nothing is impossible in the mind of programmer.
I am the co-owner and co-developer of a hugely popular and successful membership software - DigitalAccessPass.com (DAP). At the time of writing this, we have over 26,000 users and 45,000 websites worldwide using our software to power their membership sites.
I am also the founder and developer of another highly successful website called WickedCoolPlugins.com (WCP) where we use our creativity to develop plugins that can do some really cool things for online marketers. I created one of the first Upsell Plugins for Paypal Standard back in 2010. I also developed an entire shopping cart application (DAP Shopping Cart) with built-in "1-Click Upsells" feature. The DAP shopping cart is one of our most downloaded plugins to date.�
I have implemented upsells in our business, made mistakes and corrected them. About 35% of our sales revenue is from upsells.
I have studied and mastered the art of Upsells over the years. I interact with hundreds of customers and truly understand what they struggle with and what tools will help fast-track their business to the next level. I have personally coached clients, strategized on their sales funnel, trained them and empowered them with the automation tools that have saved them time, money and allowed them to work on the business rather than in the business.
When I attend seminars where accomplished speakers boast about how they used upsells to make a boat load of money in their businesses, without offering any specifics on what tools they used or how they implemented it, I cannot help but wonder what must be going on in the minds of others in the audience - like you.
Do you feel a sense of overwhelm knowing you need to implement some of the strategies to take your business to the next level but cannot afford to spend thousands of dollars to have someone guide you through each step or have it custom developed ? Do you feel like you need to attend these seminars to keep up with the latest happenings in your industry but end up more confused after attending them because while you are aware that you need to get from Point A to point B, you don't have a clear sense of direction on the steps to get there?�
I am here to help!�
My goal is to share simple and easy-to-implement tips and strategies that will allow you to maximize profits, with your existing customers and existing traffic, without spending a fortune on online courses about how to sell more.�
"You will get all you want in life, if you help enough other people get what they want." - Zig Ziglar
I truly care about my customers and want to see them succeed. I hope this book will motivate and inspire you to take advantage of the power of upsells in your sales funnel, and realize that with just a few easy tweaks to your sales and marketing strategy, your dream of a super successful and profitable business can easily become a reality. If you do not have a product to upsell, this book will give you some great upsell product ideas that will allow you to unleash the power of upsells to boost your online business income.
If you have a few products already, but do not offer upsells currently - either because you are overwhelmed by the thought of implementing it, or because you haven't had the time, or do not know which tools and resources to use - you are leaving a lot of money on the table. I hope this book will address your upsell concerns, provide more clarity and motivate you to get started.�
If you upsell products already, but they're not converting well, then hopefully the tips I have shared here will enable you to think differently and allow you to infuse a new life to your sales funnel. If you are using upsells and they're doing great, then hopefully this book will serve as a good refresher course and give you additional upsell ideas.�
I believe that there is no other book on the market that will offer as much insight on upsells in one place as my book does. I hope you will agree with me when you finish reading this book!
You don't have to apply all the strategies you learn in this book overnight. Don't get overwhelmed by trying to implement everything at once. Begin with just one or two strategies that make the most sense for your business and you will see instant results. You can incorporate more over time.
Rome was not built in one day!�
"The secret of getting ahead is getting started." - Agatha Christie�
From the Back Cover
Veena Prashanth is a highly successful tech entrepreneur and marketer�
with an incessant drive and passion for breakthrough-innovation. She is�
the Founder & Developer of WickedCoolPlugins.com - a WordPress Plugin�
Suite for online marketers. She is also the Co-Founder & Co-Developer of�
DigitalAccessPass.com, one of the leading Membership Plugins for�
WordPress used by over 40,000 websites worldwide.
Veena pioneered one of the first-ever 'Upsell Plugin for Paypal�
Standard' back in 2010. She is also the developer of a full-fledged�
Shopping Cart software with built-in "1-Click Upsell" module.
She has used the exact same tips and strategies that you will learn in�
this book, to help her clients optimize their upsell funnel and maximize�
their profits.
Most helpful customer reviews
3 of 3 people found the following review helpful.
"Ok" as a starting point, but just "ok".....
By AmzDude
I'll be honest..the book is really a pitch for her membership software as it's mentioned and pitched a bazillion times throughout and not with great subtlety either. The content itself is okay if you're a complete beginner..nothing exactly jumped out at me and made me go "aha!" It's ok, basic and to the point.
However, if you're intermediate level and upwards this book will be 80% useless. It's a book really for those who have no grasp of the concept of upselling. Given the title of the book is "Upsells Unleashed"..I was expecting more.
3 of 4 people found the following review helpful.
Upsells Can Make of Break Your Business
By Marty Labrado
Veena provides some really valuable insights in this book. She claims that it is the most comprehensive book/course out there. That's a big claim and while I can appreciate that Veena is providing value to those who know nothing about funnels, you can find way more in-depth info from Russell Brunson.
Now that's not to say that Veena doesn't provide value in her book. She does. With that said I'd like to go into the quick details:
THE BOOK: The only reason I gave this book four stars was because near the beginning of the book, Veena says she wants to provide value and not sell to you. I don't mind being sold to if you're offering a product or service that I'm interested in. I'm just bothered when you tell me that you're not going to sell to me but you still give mini-pitches seven times through out your book.
I wasn't too upset over that and I hope most people won't mind either because she offers great information in this book.
WHO IS THIS BOOK FOR: This book is a fantastic start if you're just beginning your online marketing journey. If you're intermediate to advanced and haven't yet implemented OTO's, Upsells, Downsells, and Cross sells into your business then this book will make you realize how much money you're leaving on the table.
SHOULD YOU BUY THIS BOOK?
Absolutely. You're getting the same, if not more, information you could find in most over priced information products sold out there. So buy the book and apply the hell out of what you learn.
If you found this review helpful, it would mean a lot to me if you gave this review a thumbs up. Feel free to leave a comment below and I will help you as best I can.
1 of 1 people found the following review helpful.
Read it straight through as soon as I got it
By Michael Saul
I devoured this like an ice cream sundae with hot fudge and whipped cream. mmmmmm now I'm hungry.
To say Veena knows her stuff is an understatement. This book is a must have if you are selling ANYTHING anywhere, online or off. Upsells are often brushed aside as a bad thing, but the biggest brands are doing them, so why aren't you? This book will show you the CORRECT way to put them in your business.
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