Kamis, 29 Januari 2015

[P591.Ebook] Download Ebook Lab Girl, by Hope Jahren

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Lab Girl, by Hope Jahren

Lab Girl, by Hope Jahren



Lab Girl, by Hope Jahren

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Lab Girl, by Hope Jahren

National Best Seller
Named one of TIME magazine’s "100 Most Influential People"
A TIME and Entertainment Weekly Best Book of 2016 So Far�

An illuminating debut memoir of a woman in science; a moving portrait of a longtime friendship; and a stunningly fresh look at plants that will forever change how you see the natural world

Acclaimed scientist Hope Jahren has built three laboratories in which she’s studied trees, flowers, seeds, and soil. Her first book is a revelatory treatise on plant life—but it is also so much more.

Lab Girl is a book about work, love, and the mountains that can be moved when those two things come together. It is told through Jahren’s remarkable stories: about her childhood in rural Minnesota with an uncompromising mother and a father who encouraged hours of play in his classroom’s labs; about how she found a sanctuary in science, and learned to perform lab work done “with both the heart and the hands”; and about the inevitable disappointments, but also the triumphs and exhilarating discoveries, of scientific work.

Yet at the core of this book is the story of a relationship Jahren forged with a brilliant, wounded man named Bill, who becomes her lab partner and best friend. Their sometimes rogue adventures in science take them from the Midwest across the United States and back again, over the Atlantic to the ever-light skies of the North Pole and to tropical Hawaii, where she and her lab currently make their home.

Jahren’s probing look at plants, her astonishing tenacity of spirit, and her acute insights on nature enliven every page of this extraordinary book. Lab Girl opens your eyes to the beautiful, sophisticated mechanisms within every leaf, blade of grass, and flower petal. Here is an eloquent demonstration of what can happen when you find the stamina, passion, and sense of sacrifice needed to make a life out of what you truly love, as you discover along the way the person you were meant to be.

  • Sales Rank: #1145 in Books
  • Published on: 2016-04-05
  • Released on: 2016-04-05
  • Format: Deckle Edge
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.60" h x 1.10" w x 6.50" l, 1.25 pounds
  • Binding: Hardcover
  • 304 pages

Amazon.com Review
An Amazon Best Book of April 2016: I was doubtful that I would like this book. While I appreciate a beautiful flower as much as the next city-girl, the thought of reading a whole book about a geobiologist-- a scientist who spends her life studying plants, trees, soils as well as flowers--made me want to run to the nearest dysfunctional family memoir about crazy parents and their wounded children. But Hope Jahren won me over very quickly. Somehow she knows me: “the average person [who] cannot imagine himself staring at dirt for longer than the twenty seconds needed to pick up whatever object he just dropped.” And she doesn’t judge. Instead, she just tells her story, which, it turns out has a lot to do with plants and science, of course--her father was a scientist, she basically grew up in a lab, and taking long walks through nature was the way she communed with her reticent Scandinavian American parents--but also has a lot to do with other things. Like life, for instance, and friendship and passion and love, for ideas, for work and for all living beings, including--shocker!--people. Surely many readers will feel as I did that the story of her relationship with Bill, her physically and emotionally damaged lab partner, is at the heart of this wonderful story; it’s unusual, it’s inspiring and it doesn’t fit neatly into the little window box we think we’re supposed to favor. And if Jahren can surprise you about all that messy human stuff, just think how she can change your feelings about dirt. --Sara Nelson

Review
“Gratifying, spirited . . . a moving chronicle of an eminent research scientist’s life . . . It takes a passionate geobiologist with the soul of a poet to make us swoon in the face of computational amplitude . . . Jahren’s aim is to make the reader appreciate the fascinations of studying flora, to infect us with the same enthusiasm that has driven her ever since she was a child hanging around in her father’s lab, falling hard for the sensuous allures of the slide rule. Early on she discovers one generous mystery of scientific inquiry—in the course of making it, it makes you . . . Jahren’s literary bent renders dense material digestible and lyrical, in fables that parallel personal history. Her lab partner Bill [is] a character every bit as extraordinary as any of the wild organisms she describes . . . Jahren is determined we stop taking trees for granted: so plant one tree this year, she implores. Trees nourish life in uncountable, always beautiful, ways, and to plant one is to plant hope.” —Melissa Holbrook Pierson, The New York Times Book Review

“Engrossing . . . Vladimir Nabokov once observed that ‘a writer should have the precision of a poet and the imagination of a scientist.’ The geobiologist Hope Jahren possesses both in spades. Her new memoir is at once a thrilling account of her discovery of her vocation and a gifted teacher’s road map to the secret lives of plants—a book that, at its best, does for botany what Oliver Sacks’s essays did for neurology, what Stephen Jay Gould’s writings did for paleontology . . . By crosscutting between chapters about the life cycle of trees and flowers and other green things, and chapters about her own coming-of-age as a scientist, Jahren underscores the similarities between humans and plants—tenacity, inventiveness, an ability to adapt—but, more emphatically, the radical otherness of plants�. . . [In] the laboratory of her father, who taught introductory physics and earth science at a local community college, she discovered the rituals and magic of science: She embraced its rules and procedures and the attention to detail it demanded. Science gave her what she needed: ‘a home as defined in the most literal sense, a safe place to be’ . . . She communicates the electric excitement of discovering something new—something no one ever knew or definitively proved before—and the grunt work involved in conducting studies and experiments: the days and weeks and months of watching and waiting and gathering data, the all-nighters, the repetitions, the detours, both serendipitous and unfruitful . . . Along the way, she comes to realize that her work as a scientist is also part of a larger enterprise: she is part of the continuum of scientists who have each built upon their predecessors’ work, and who will hand down their own advances to the next generation.” —Michiko Kakutani, The New York Times

“Warm, witty . . . Born and�raised in a rural Minnesota town built around a meat-processing�plant and defined mostly by its brutal�winters and Scandinavian restraint, Jahren assumed that�the grim endurance of her Norwegian-immigrant ancestors�was her legacy. She did turn out to be tenacious, though�not exactly in the way she had pictured:�Long hours spent entertaining herself as a�child in her physics-teacher father’s work�space piqued Jahren’s interest in science,�and her housewife mother’s unhappiness�propelled her to pursue higher education�all the way to a UC Berkeley Ph.D. Today,�she’s an internationally renowned geobiologist�with three Fulbrights, her own�world-class laboratory, and a Wikipedia page longer and�starrier than most U.S. senators’. Lab Girl�is her recounting of�the near half century of adventures, setbacks,�and detours that brought her from�there to here. But even more than that, it’s�a fascinating portrait of her engagement�with the natural world: she investigates everything�from the secret life of cacti to the tiny�miracles encoded in an acorn seed, studding�her observations with memorable�sentences . . . Jahren’s singular gift is�her ability to convey the everyday wonder�of her work: exploring the strange, beautiful�universe of living things that endure�and evolve and bloom all around us, if we�bother to look. A-” —Leah Greenblatt, Entertainment Weekly

“Deeply affecting . . . a totally original work, both fierce and uplifting: a biologist’s natural history of her subjects, and herself. In Lab Girl, pioneering geobiologist Jahren limns her journey [from] insecure young scientist [to] medals and professional and personal fulfillment. Jahren recognized as an undergrad that science would be her true home—a place of safety, warmth, and light [where] she could be part of something larger than herself. A belletrist in the mold of Oliver Sacks, she is terrific at showing just how science is done. But her prose reaches another dimension when she describes her remarkable relationship with a lab guy, an undergraduate loner named Bill. The research partners dig holes, gather soil samples, battle personal demons, and keep each other grounded. Jahren’s writing is precise, as befits a scientist who also loves words. She’s an acute observer, prickly—and funny as hell.” —Elizabeth Royte, ELLE

“Jahren grew up in small-town Minnesota, playing in her father’s science lab and laboring in her mother’s garden. Her first book invites readers to fall in love, as she did, with science and plants. The award-winning scientist travels the world studying trees with her best friend and lab partner, and finds refuge from life’s conflicts in the lab. ‘There I transformed from a girl into a scientist, just like�Peter Parker�becoming Spider-Man, only kind of backward,’ she writes.” —Jennifer Maloney, The Wall Street Journal, “The Hottest Spring Nonfiction Books”

“Jahren, a professor of geobiology, recounts her unfolding journey to discover ‘what it’s like to be a plant’ in this darkly humorous, emotionally raw, and exquisitely crafted memoir. Jahren, who ‘loves [her] calling to excess,’ describes the joy of working alone at night, the ‘multidimensional glory’ of a manic episode, scavenging jury-rigged equipment from a retiring colleague, or spontaneously road-tripping with students. She likens elements of her scientific career to a plant driven by need and instinct. But the most extraordinary and delightful element of her narrative is her partnership with Bill, her lab partner and caring best friend. It’s a rare portrait of a deep relationship in which mutual esteem [is] unmarred by sexual tension. For Jahren, a life in science yields the gratification of asking, knowing, and telling; for the reader, the joy is in hearing about the process as much as the results.” —Publishers Weekly (starred review)

“Award-winning scientist Jahren delivers a personal memoir and a paean to the natural world. �The author’s father was a science teacher who encouraged her play in the laboratory, and her mother was a student of English literature who nurtured her love of reading. Both of these early influences engrossingly combine in this adroit story of a dedication to science. Jahren’s journey from student to scientist has the narrative tension of a novel, and characters she imbues with real depth. The heroes in this tale are the plants that the author studies, and throughout, she employs her facility with words to engage her readers. We learn much along the way . . . Trees are of key interests to Jahren, and at times she waxes poetic. The author draws many parallels between her subjects and herself. This is her story, after all, and we are engaged beyond expectation as she relates her struggle in building and running laboratory after laboratory at the universities that have employed her. Present throughout is her lab partner, a disaffected genius named Bill, whom she recruited when she was a graduate student and with whom she’s worked ever since. The author’s tenacity, hope, and gratitude are all evident as she and Bill chase the sweetness of discovery in the face of the harsh economic realities of the research scientist. Jahren transcends both memoir and science writing in this literary fusion of both genres.” —Kirkus Reviews (starred)��

“Lab Girl�made me look at trees differently. It compelled me to ponder the astonishing grace and gumption of a seed. Perhaps most importantly, it introduced me to a�deeply�inspiring woman—a scientist so passionate about her work I felt myself vividly with her�on every page. This is a�smart, enthralling, and winning�debut.” —Cheryl Strayed

“Hope Jahren’s Lab Girl �burns with her love of science, teaching us the way great teachers can. This is a powerful book that is as original as it is deeply felt.” —Adrian Nicole LeBlanc

“Lab Girl surprised, delighted, and moved me. I was drawn in from the start by the clarity and beauty of Jahren’s prose, whether she was examining the inner world of a seed, �the ecosystem around the trunk of a tree, or recounting her own inspiring journey.�With�Lab Girl, Jahren joins those talented scientists who are able to reveal to us the miracle of this world in which we live.” —Abraham Verghese

“Some people are great writers, while other people live lives of adventure and importance. Almost no one does both. Hope Jahren does both. She makes me wish I’d been a scientist.” —Ann Patchett�

“Deeply affecting. . . . a totally original work, both fierce and uplifting: a biologist’s natural history of her subjects, and herself. In Lab Girl, pioneering geobiologist Jahren limns her journey [from] insecure young scientist [to] medals and professional and personal fulfillment. Jahren recognized as an undergrad that science would be her true home—a place of safety, warmth, and light [where] she could be part of something larger than herself. A belletrist in the mold of Oliver Sacks, she is terrific at showing just how science is done. But her prose reaches another dimension when she describes her remarkable relationship with a lab guy, an undergraduate loner named Bill. The research partners dig holes, gather soil samples, battle personal demons, and keep each other grounded. Jahren’s writing is precise, as befits a scientist who also loves words. She’s an acute observer, prickly—and funny as hell.” —Elizabeth Royte, ELLE

“Attentive to subtle signs of growth and change, geobiologist Jahren turns her gaze not only outward but also inward and finds wonder even in minutiae: the flourishing of a seed, an emotional efflorescence in her own psyche. ‘Science has taught me that everything is more complicated than we first assume, and that being able to derive happiness from discovery is a recipe for a beautiful life.’” —Dawn Raffel, More�

About the Author
HOPE JAHREN�is an award-winning scientist who has been pursuing independent research in paleobiology since 1996, when she completed her PhD at University of California Berkeley and began teaching and researching first at the Georgia Institute of Technology and then at Johns Hopkins University. She is the recipient of three Fulbright Awards and is one of four scientists, and the only woman, to have been awarded both of the Young Investigator Medals given within the Earth Sciences. She was a tenured professor at the University of Hawaii in Honolulu from 2008 to 2016, where she built the Isotope Geobiology Laboratories, with support from the National Science Foundation, the Department of Energy and the National Institutes of Health. She currently holds the J. Tuzo Wilson professorship at the University of Oslo, Norway.

hopejahrensurecanwrite.com

jahrenlab.com

Most helpful customer reviews

7 of 7 people found the following review helpful.
For scientists and women and people who love them and trees
By Suzanne C
Brilliant and funny. As a female scientist from a cold climate and a dysfunctional family, I can relate to much of this memoir. I think it's wonderful that this person has shared intimate parts of her work and life. I hope it inspires a new generation to become scientists and for all of us to see the wonder in the everyday world around us. This country does not value knowledge or science or scientists, but like itinerant poets they ply their trade nevertheless. This writer offers us a humorous glimpse into this world, and into the world of plants.

4 of 4 people found the following review helpful.
Reads like a great novel, but it's a real life.
By Katherine Cail
I was sucked into this memoir probably because I'm about the same age, from roughly the same places in Dr. Jahren's life and I'm also a scientist. However, it also helped that she has a very engaging writing style with all the personal details that makes me wonder how the *heck* she remembered every tiny detail. This is not a simple "I was born, grew up and lived" story. It reads like a novel, with plot twists, heroes, villains and a relatively happy ending.

I appreciate the way she incorporated her struggles with mental illness, women in science and university funding (which will make any tuition paying parent give a HARD look at the college they are paying to educate their child at) within the book but never came off as whiny or complaining. Simply this is "the way it is". She is also deeply personal with her own thoughts on her childhood, the self doubts we all have in our twenties and eventually parenthood.

It was an entertaining, informative and inspiring read. Sometimes we don't know if we're making the right decisions, but if we made them, they are at least ours.

80 of 88 people found the following review helpful.
A moving personal story that help you see the natural world in a new way.
By T. McGlynn
Hm - the official Amazon description is a bit weird, but the rest of the reviews are apt. If you bake the career of a scientist with a moving coming-of-age story, and add in a slapstick buddy comedy road trip, it turns into a moving story about the lives of people and plants. The story is told on the foundation of a unique and dedicated relationship that forms the heartwood.

How is that people who were not born into our family become family to us? While ostensibly a memoir of Jahren, the stand-out character is her companion in the lab and the field, Bill. Just as good scientific research leads to more questions than answers, the stories that Jahren selects for the book make you want to know the characters even more.

Jahren writes with a level of self-awareness and humility that is refreshingly honest. I realize that "refreshing honesty" is a clich�, but that's the first description of tone that comes to mind. The account bypasses self-deprecating humor in favor of humble introspection and insight. Some of the biggest connections that the reader make with Jahren are through the trees that she studies, as our struggles for existence aren't that different. She spends little time on triumphs, and tells the stories of the struggles, many of which which seem to be more fun and worthwhile in the long run.

Gerald Durrell's My Family and Other Animals is kindred to Lab Girl. Durrell's story is a set of vignettes as a boy in the greek island of Corfu, as he learned more about nature, including ourselves. Jahren's story replaces the Greek island with a richer set of vignettes that take her from her childhood in Minnesota, through college, grad school, a series of faculty positions in search of an equilibrium. She makes plants sound a lot more interesting than Durrell's exploration of bugs.

See all 554 customer reviews...

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[K223.Ebook] Free PDF Daniel X: Alien Hunter (Turtleback School & Library Binding Edition) (Daniel X Graphic Novel), by James Patterson, Leopoldo Gout

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Daniel X: Alien Hunter (Turtleback School & Library Binding Edition) (Daniel X Graphic Novel), by James Patterson, Leopoldo Gout



Daniel X: Alien Hunter (Turtleback School & Library Binding Edition) (Daniel X Graphic Novel), by James Patterson, Leopoldo Gout

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Daniel X: Alien Hunter (Turtleback School & Library Binding Edition) (Daniel X Graphic Novel), by James Patterson, Leopoldo Gout

FOR USE IN SCHOOLS AND LIBRARIES ONLY. With an exciting new Patterson narrative in a graphic novel format, Daniel X continues his quest in a full-color, action-packed adventure!

  • Sales Rank: #1743612 in Books
  • Brand: Brand: Turtleback
  • Published on: 2008-12-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.20" h x .60" w x 6.80" l, 1.12 pounds
  • Binding: Library Binding
  • 127 pages
Features
  • Used Book in Good Condition

Review
Fans of Maximum Ride will love Patterson's next young adult series!
Raves for the Maximum Ride series include:
*#1 New York Times bestseller
*Publishers Weekly bestseller
*An ALA Quick Pick for Young Adults
*An ALA/VOYA "Teens' Top Ten" Pick
*A VOYA Review Editor's Choice
*A New York Public Library "Books for the Teen Age" Selection

Most helpful customer reviews

3 of 3 people found the following review helpful.
If you like or love this series it is worth the money to read
By Anatasia Louise
I'm a huge James Patterson fan in general, but not a graphic novel woman usually. My husband picked this up for me for Christmas and I was not terribly impressed when I first saw it. However, I love the Daniel X series and this was a new one. Once I opened it I was enthralled. It's well written, as is everything Mr. Patterson does and the graphic pictures are fantastic. I hope he does several more of these.

0 of 0 people found the following review helpful.
Good Introduction to Daniel X
By Art Belliveau
James Patterson has exploded into the YA market over the last few years. The thing I noticed, though, is that all of his YA books have secondary authors. This time it is Leopoldo Gout. This pair of writers put together a pretty good story.

The back story is this: Daniel X is a humanoid alien whose race is dedicated to hunting down and killing evil aliens. Daniel's parents were killed by one when he was younger. One who was at the top of a list of the most dangerous aliens on Earth. Daniel escaped and later returned to find the list. Now he is dedicated to hunting down all the aliens on the list, setting as his ultimate goal, killing the alien who killed his parents.

Daniel has some cool powers. He can shape change. He can create real objects with the power of his mind. This includes people. It is kind of weird.

In this story Daniel is hunting down "Number Six." To do so, Daniel decides to make contact with and befriend Number Six's son. Weirdly enough, the son looks human. The father does not. The son is willing to help as he dislikes what his father is doing: setting up alien hunts here on Earth, with not a care for the collateral damage this causes.

The story is action packed, but not to the point of mindlessness. It is not simplistic. There are a good many twists and turns. One thing I really enjoy in a story is for it to surprise me. This one managed to do that several times.

It is billed as a Young Adult series. I think that is more than fair. As an adult there are still some plot holes that I fall through that would not have bothered me as a younger reader.

If you like YA, science fiction that borders at times on fantasy, and graphic novels (especially when all three are wrapped into one package) give this a try. It is a good way to introduce yourself to Daniel X.

0 of 0 people found the following review helpful.
Pedestrian writing bolstered by beautiful artwork
By Ricky Pooski
There isn't much to say for the story. It's enjoyable enough. It hits all the marks in this story about an alien boy who can crate reality whole cloth and needs to deal with all the aliens who are out to kill him. Apparently this is just one book in a series of books that James Patterson lent his name to (with others doing the actual writing) and it has some decent qualities. However, most of the writing is fairly pedestrian. YOu get a lot of cliches that sound like teenagers coming up with dialogue that would be "cool" instead of believable. The fact that all of Daniel's best friends have been created from his mind has a lot of potential for angst and exploration of loneliness. This potential is squandered.

However, if you don't expect much, you don't need to get too hung up on the silliness. ANd the art is beautiful so there's that.

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Daniel X: Alien Hunter (Turtleback School & Library Binding Edition) (Daniel X Graphic Novel), by James Patterson, Leopoldo Gout PDF
Daniel X: Alien Hunter (Turtleback School & Library Binding Edition) (Daniel X Graphic Novel), by James Patterson, Leopoldo Gout PDF

Kamis, 22 Januari 2015

[U580.Ebook] Ebook The Mystic Series: Books 4-6, by B.C. Burgess

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The Mystic Series: Books 4-6, by B.C. Burgess

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The Mystic Series: Books 4-6, by B.C. Burgess

This is a special edition of books 4-6 in The Mystic Series: A Magical Journey of Epic Romance

Stretching from coast to coast and teeming with loathed villains and beloved heroes, The Mystic Series is rich with emotion, magic and intrigue. Whether the reader is laughing, crying or falling in love, they'll find themselves invested in Layla's fate through the rich dialogue and emotionally driven characters that weave the web of this fiery paranormal tale.

Book 4: Retribution
Enduring brutal attacks and heartbreak, Layla Callaway's life would be unbearable if she didn't have a hero willing to fly to the ends of the earth to protect her. Their bond is stronger than ever, but so is the danger she faces.
Quin Kavanagh’s purpose has never been clearer. He lives to protect Layla and hold a piece of her extraordinary heart, but he’s about to face the fight of his life, and this battle may mark the end of it.
Agro’s hunt started twenty-two years ago – a journey of death, destruction and obsession. Now the prey is within his sights, and he’ll burn the whole world down to catch her.

Book 5: Destruction
After nearly losing her hero, Layla Callaway vows to never be without him again, but when she learns the fate of humanity may rest on her shoulders, her world is turned upside down.
Quin Kavanagh thought dying would be the hardest challenge he’d face while fighting for love, but that was before he learned Layla’s purpose is bigger than him. When heavenly revelations come to light, he’s forced to question everything he knows while facing the loss of everything he loves.
The Dark Guild craves the power of the Underworld and has the knowledge to release it, but before they can tear the veil, they must destroy the witch sent by the Heavens to protect it. Stretching from coast to coast and teeming with loathed villains and beloved heroes,

Book 6: Devastation
Torn from the man she loves, Layla Callaway is in the clutches of the enemy, robbed of her freedom and stripped of her power. She’s determined to stay alive for her family, keeping hope in her heart for her hero, but when devastation strikes, her sanity takes a hit.
Quin Kavanagh lives for Layla. Now that she’s gone, he’s suffering a slow death. There is no limit to what he’d do to get her back, but the clock is ticking, and every direction he turns leads to a dead end. With lives on the line and hope slipping away, Quin puts his faith in two unlikely allies. But even if he gets Layla back, she won’t be the angel he remembers.
With Layla in captivity and their adversaries outnumbered, the Dark Guild holds the power, and they plan to use it to unleash hell on earth.

  • Sales Rank: #360724 in eBooks
  • Published on: 2015-07-14
  • Released on: 2015-07-14
  • Format: Kindle eBook

Most helpful customer reviews

1 of 1 people found the following review helpful.
Layla is a sobbing mess!
By T. JONES
The story line for this book series has a lot of promise and kept me interested. However, I am so sick of seeing so many weak women in book series these days. Yes, she finds her magical soul mate and is overwhelmed by all the harsh things that have happened to her, but she spends all her time either with her legs spread or with her face buried in his chest crying like a 2 year old. I find her character hard to reconcile to a girl who took care of her adoptive mother for 3 years following high school while she was in a coma. That strong independent girl, and this sobbing mess of a woman (who can't be alone more than 5 minutes without becoming hysterical) don't match up for me.
The other characters are great, with all the family members so loving and willing to do anything for Layla. Their community is great.
The sex scenes have become tedious, so I skip pages at a time, bored with the two of them. The amazing level of magic, and the imagination behind it, shows that this author shows great promise. My only issue is, instead of Anastasia constantly biting her lip, we have Layla - constantly hiding, snot flowing, while wailing uncontrollably.

Still a great story, especially for the price. Amazing scenes with great imagery.

1 of 1 people found the following review helpful.
Amazing Book
By Mary Jane Tan
Quin's devotion to Layla is enviable. To have the kind of love they have for each other is really magically and probably what every girl dreams of having. The story just keeps getting better and better, though it is kinda sad that there's a lot of dying and killing involved.

0 of 0 people found the following review helpful.
An emotional roller coaster ride with plenty of love and action!
By Amazon Customer
Retribution, Destruction and Devastation are filled with anxiety and bloody battles. However, we see Layla evolve and witness the steamy passion that Quin and Layla share. There are plots and scenes that will break your heart. These books are an emotional roller coaster ride with plenty of love and action!

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[L342.Ebook] Get Free Ebook Practical MEMS: Design of microsystems, accelerometers, gyroscopes, RF MEMS, optical MEMS, and microfluidic systems

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Practical MEMS: Design of microsystems, accelerometers, gyroscopes, RF MEMS, optical MEMS, and microfluidic systems

  • Published on: 1709
  • Binding: Hardcover

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Sabtu, 17 Januari 2015

[R127.Ebook] Download The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes, by Margaret Mark, Carol Pearson, Carol S. Pearson

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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes, by Margaret Mark, Carol Pearson, Carol S. Pearson

A brand’s meaning―how it resonates in the public heart and mind―is a company’s most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to:
• Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand
• Harness the power of the archetype to align corporate strategy to sustain competitive advantage

  • Sales Rank: #40010 in Books
  • Published on: 2001-02-06
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.30" h x 1.30" w x 6.40" l, 1.64 pounds
  • Binding: Hardcover
  • 400 pages

From Booklist
Pearson is the president of the Center for Archetypal Studies and Applications and the author of The Hero Within: Six Archetypes We Live By (1998) and a coauthor of Magic at Work: Camelot, Creative Leadership, and Everyday Miracles (1995). Mark is a consultant specializing in business strategy and brand management. Pearson's work is based on Jungian psychology, which holds that archetypes are forms or images of a collective nature, which occur not only as myths but also as individual products of the unconscious. Using examples from advertising and marketing and consumer, popular, and organizational culture, she and Mark show that successful brands draw on responses to such archetypes as the hero, outlaw, lover, sage, magician, creator, and innocent, and that these responses cross lifestyle and cultural boundaries. They examine ways to determine which archetypal meaning is best for one's brand and provide a model for doing so. David Rouse
Copyright � American Library Association. All rights reserved

Review
Using examples from advertising and marketing and consumer, popular, and organizational culture, Pearson and Mark show that successful brands draw on responses to such archetypes as the hero, outlaw, lover, sage, magician, creator, and innocent, and that these responses cross lifestyle and cultural boundaries.

From the Back Cover

A System of Meaning Management

The first-ever systematic approach to successful brand meaning

"This book illuminates the most ancient grooves in our mental architecture, which Carol Jung described as "archetypes", and shows how they can be employed to bring meaning and profit to a brand. There is a nascent power here, which, if understood correctly, can bring a rare vitality to a brand or a corporation."
��From the Foreward by Alex Kroll
former Creative Director,
CEO and Chairman of Young & Rubicam

Some brands are so extraordinary that they become larger-than-life, symbolic of entire cultures, and used and admired by consumers the world over.

But in spite of all the books and banter about branding, few companies come even close to developing iconic identities for their brands.

New Internet brands are being born every minute, with lots of flash and fanfare, but often with no real human connection to make them truly relevant. At the same time, mature brands are diluting their identities in an attempt to respond to shifting trends, while other others attempt to graft meaning onto products in artificial and ineffectual ways.

As a result, millions of advertising and promotional dollars are being squandered.

Understanding and leveraging archetypal meanings-that is, finding the soul of your brand and then expressing it in ways that tap into universal feelings and instincts��are key prerequisites to effective marketing in today's intensely competitive and complex environment. Archetypes��which can be found in reoccurring patterns in art, literature, myth and fables��show us the way. Carol Pearson and Margaret reveal that when these deep psychic imprints are understood and employed, brands not only gain meaning, but companies can also gain market share and increase shareholder value.

Yet, until now, no system has been available to help guide the management of archetypal meaning. Best-selling author Carol Pearson has spent 30 years developing systematic psychological frameworks and applying and field-testing them in business and educational settings.

Margaret Mark is the strategist behind many of today's most enduring and successful brands, from AT&T and Kraft Foods to General Motors and Madison Square Garden. Together, Mark and Pearson have created the first systematic methodology for leveraging archetypal meanings to build successful brands.

In an easily accessible way, The Hero and the Outlaw offers a clearly structured system that all business and marketing professionals can follow and replicate. After presenting the compelling concept of archetypal meaning, the authors demonstrate specific methods for implementing this concept into real-world setting, including: how to understand the deep meaning of your product category and "claim" it for your brand, how to assess the competitive landscape from an archetypal perspective, how to connect with customers more deeply, and how to tell your brand's story in a way that echoes the most enduring and beloved story patterns, the world over.

Readers will learn how to strip away surface information to discover the deeper core meanings that can make a product, service, or organization a winning brand. Illuminating the untapped potential underlying every stage of the marketing mix, the authors also show how the brand story begins with the product itself, and can be communicated not only in the advertising, but also in event marketing, public relations, organizational culture/policies, and philanthropic efforts. Such efforts flow naturally when a company knows its core values and lives the great story of the archetype that embodies them. The books' fascinating culmination puts it all together with an illumination of how the deep meaning of a product category, itself can inspire a unique and compelling brand identity. This final chapter also shows how products can be effectively marketed in ways that reinforce positive potentials within customers and the society as a whole--and generally, do no harm.

A first in business literature, The Hero and The Outlaw offers both a fascinating examination of those few extraordinary brands that have already achieved archetypal status, as well as a sound and proven methodology readers can use to achieve their own iconic brand identity-an identity that will withstand the test of time, cross lifestyle and cultural boundaries, and translate into exceptional success.

Praise for The Hero and the Outlaw

"For those wise enough to use this system, the outcome will be consistently more powerful brands and higher ROI. I have seen it applied, and it works every time."
��Peter Georgescu, Chairman Emeritus, Young & Rubicam

"Mark and Pearson are true humanists. They apply their understanding of common psychic experiences in the unlikely arena of advertising, and then expertly guide marketers to manage their brands' meaning to maximize their commercial effectiveness without causing negative social effects."
��Ruth Wooden, President of the National Parenting Association and former ten year President of the Advertising Council

"This provocative and insightful book could and should revolutionize the world of marketing."
��Margaret Wheatley, best-selling author, Leadership and the New Science and co-author, A Simpler Way

"What a great concept! Anyone with a genuine interest in marketing and branding will find this provocative and enlightening book extremely valuable."
��Bob Wehling, Global Marketing Officer, Proctor & Gamble

"The Hero and the Outlaw will soon become the guiding light, the port in the storm, that will make our meandering and lengthy creative journey light years faster. I only wish it had been written years earlier."
��Linda Kaplan Thaler, President and CEO, The Kaplan Thaler Group

"It reads with the fascination of fiction, and it provides a last remaining hope for managing any meaningful brand differentiation in the marketplace today."
��Arlene Brickner, Vice President Creative Services and Public Relations, Coach

Most helpful customer reviews

0 of 0 people found the following review helpful.
Five Stars
By amy zander
A great book for anyone interested Brand Strategy for any type of business. A must read!

32 of 33 people found the following review helpful.
Understanding brand power through archetypes
By Cathy
For those marketers who have always had a secret predilection for using their intuition, who've harbored a belief in the hidden power of the right 'fit' in a message - The Hero and The Outlaw reads like a long, drawn-out ahhhhhhhh. Like scratching an itch. Like constant light bulbs going off in your brain, one after another. It drives to the central question behind all the 'buzz' about branding - in what exactly, and where exactly, resides the buried power of a brand? What is its hidden deep source? How come a brand 'pushes our buttons?'
The simple, graceful and very fitting answers are given by Margaret Mark and Carol Pearson in their new book The Hero and The Outlaw - Building Extraordinary Brands Through the Power of Archetypes. When a brand taps into one of their twelve major archetypes, and does so in a way that feels right and appropriate, then the brand 'works.' Consumers respond, a channel of understanding is opened, the message is received.
The twelve archetypal categories which Pearson and Mark use for their analysis are: Creator, Caregiver, Ruler, Jester, Regular Guy/Gal, Lover, Hero, Outlaw, Magician, Innocent, Explorer, Sage. For instance: Williams-Sonoma is a 'creator' brand, and so is going to carry meaning and resonance for consumers who want to craft something new in their lives. Ivory Soap is the 'purest' example of the Innocent archetype. And if Nike is a Hero brand, you can be sure that the Harley-Davidson brand is an Outlaw archetype.
While all the right brain, intuitive marketers are delighted to consider such a workable and insightful way of thinking about branding, rest assured, their more left brain associates have not been 'left' behind. In an wonderfully holistic way, the archetypal wisdom of Jungian author Carol Pearson is met, like yin with yang, in the rigor, testing and real world measurements of Margaret Mark during her 16-year career at Young & Rubicam's senior levels. Like a one-two punch, Pearson and Mark support intuition with quantitative reason, and round out data with connected imagination.
I learned from this book. Advertisements look different to me now, and I can better perceive when a brand is being true to its self and effective in its message (and sometimes, I now know why). Pearson and Mark's idea that using archetypal patterns can be a more morally responsible way of branding, is a small but intriguing thought, offered almost parenthetically.
Very few business books lead me to what feels like an 'epiphany.' (Tom Peters' Search for Excellence did when I first read it in 1989; so did Sally Helgesen's The Female Advantage in 1990, and Margaret Wheatley's Leadership and the New Science a few years ago.) To me, this book feels as though it contains the same sort of breakthrough thinking, but in terms of how to communicate, with power, in an information-saturated world. I highly recommend it. [475 words]
Cathy Brillson ...the idea farmer
ideafarm@rcnchicago.com

5 of 6 people found the following review helpful.
This title provides innovative marketing concepts
By A Customer
Margaret Mark and Carol S. Pearson have wrote a book combining archetypal, mythic figures with modern day marketing. There are many time-tested concepts behind the consumer products we buy and use everyday. At times, we may feel a connection to a product because it's association has been in our archetypal consciousness for many years.
One criticism I have is the book gets into a little too much detail about specific projects and study methods. This happens when the authors talk about clients they have worked with. I don't mean the book is one long advertisement for their marketing consultant services, it is not.
You might appreciate how they relate a core group group of archetypes and how they relate to contemporary consumers. Such as Outlaw, Hero, etc. I found myself comparing these with what is generally called "demographics" and looking for possible fits, depending on the product or services sold.
What I very much appreciate is their mention of those who "manage meaning" have a responsibility to act ethically and think through their advertising and marketing campaigns. Having worked in consumer products and now in advertising, I know this is often not the case.
You'll get a lot out of this read.

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Kamis, 15 Januari 2015

[P340.Ebook] Free Ebook Reasons to Stay Alive, by Matt Haig

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Reasons to Stay Alive, by Matt Haig

Aged 24, Matt Haig's world caved in. He could see no way to go on living. This is the true story of how he came through crisis, triumphed over an illness that almost destroyed him and learned to live again. A moving, funny and joyous exploration of how to live better, love better and feel more alive, Reasons to Stay Alive is more than a memoir. It is a book about making the most of your time on earth.

  • Sales Rank: #7739221 in Books
  • Published on: 2015-07-01
  • Format: Audiobook
  • Dimensions: 6.61" h x .63" w x 5.47" l, .32 pounds
  • Binding: Audio CD
  • 4 pages

Review
Maybe the most important book I've read this year -- SIMON MAYO A life-saving book -- AMANDA CRAIG Warm and engaging, and shot through with humour ... a valuable contribution to the conversation * SUNDAY TIMES * Brings a difficult and sensitive subject out of the darkness and into the light -- MICHAEL PALIN Full of wisdoms and warmth -- NATHAN FILER A tender, candid, inspiring book about depression * SUNDAY EXPRESS * Matt Haig is astounding -- STEPHEN FRY Reasons to Stay Alive is wonderful. I read it in one sitting. Touching, funny, thought-provoking, with a huge heart. It should be read by anyone who has suffered, or known someone who has suffered (i.e. everyone) -- S J WATSON Fascinating and beautifully written -- IAN RANKIN Matt Haig uses words like a tin-opener. We are the tin -- JEANETTE WINTERSON Matt Haig is a marvellous writer: limpid; tender; passionate. In this memoir (and it's short, barely 200 pages long), he manages to articulate, both the bleakness of depression and the means of dealing with it, little by little, day by day, without ever sounding maudlin, or self-indulgent, or preachy. For everyone who has ever felt the snap of the black dog's teeth, this book is wise, funny, affirming and redemptive. Sometimes depression can be like falling into a wordless pit. Matt Haig finds the words. And he says them for all of us -- JOANNE HARRIS Thoughtful, honest and incredibly insightful -- JENNY COLGAN Brilliant and salutary ... should be on prescription -- REV. RICHARD COLES For anyone who has faced the black dog, or felt despair, this marvellous book is a real comfort, dealing sympathetically with depression, written with candour and from first-hand experience. I think it is a small masterpiece. It might even save lives -- JOANNA LUMLEY A really great read, and essential to our collective well-being -- JO BRAND Quite simply brilliant * BOOKMUNCH * A heart-breaking account of a young man experiencing debilitating depression but comes with a surprising light touch * SUNDAY MAIL * I feel like someone else in the world understands me now. I feel a bit less alone, a bit less scared, a bit less guilty and anxious and burdened * LITTLE WHITE LIBRARY * The amount of passages I've underlined is a real testament to his skills as a writer * THE WHITE JOURNAL * A life-affirming and quietly joyful read * CONNAUGHT TELEGRAPH *

About the Author
Matt Haig is the bestselling author of five novels, including The Humans, The Radleys and The Last Family in England. He has also written award-winning children's books. His work has been translated into 30 languages. He grew up in Nottinghamshire and now lives in Brighton.

Most helpful customer reviews

54 of 57 people found the following review helpful.
From the viewpoint of a 'depressive'
By Straightforward
I enjoyed reading Matt's book on his experience of going through depression; it's part autobiography, part self-help manual - there is very much a sense of the author putting things back in place, mapping out the topography of his own mind and discovering a place where he can comfortably be himself. By putting it all down on paper, he is exorcising the demons in the darkness by exposing them to the light of public examination.

As someone who has also been through the experience of depression for many years and has also arrived at incredibly similar conclusions after coming out the other side, I recognise completely the numb, bleak, monochromatic existence that he describes; the endless days ahead, the wasted days behind. The inability to realise that you have an impact on others, that you even matter. That anything matters.

But it was this that made the 'depression years' in the book seem almost as turgid and endless as going through the experience again for real; by the 80th page, I really was feeling bleak; I started to recognise that familiar 'me me me' narrative that so bored me about myself when I was depressed and talking about it with friends, and reading the book itself almost became like a microcosm of battling with depression itself: were things really going to get better? Would I really start enjoying this book before it was too late? What was wrong with me for not feeling the same joyous giddiness that all the celebs on the covers evidenced in their soundbite quotes? Was I hateful for writing a less-than-glowing review of Matt's very personal and revealing book, risking hurting his feelings for my own subjective self-satisfaction?

Even though this opening part of the book was bleak and uncomfortable to read, I accepted it for what it was and struggled through, adopting the maxim that sometimes, just keeping going is a victory for positivity. There were times when I came close to ending it all and closing the book for good, but - without checking the exact page count - I think the sun finally started to come out after 100 pages. That was too much for me as a depressive to get much out of - it was a hard read; it seemed to be there to function as a 'window into the nightmare' for those who haven't experienced it. They might find it useful, but although cases of depression seem to have similar themes and motifs, they vary in context as much as the sufferers themselves are unique individuals.

After that, when the book deals with where his head's at now, it gets easier. But these are things I wanted more detail on - there are lots of lists, and very very short chapters all through this book, which make it easier to pick up and get into - but they also make the reading experience frustratingly insubstantial at times. Maybe there's something to this book leading the advance against the taboo of depression and suicide - if that's the case, then I hope it performs the function of getting it out into the public arena once and for all.

There were times, when reading, that I felt that pang of wonder and dread that comes when you know exactly what the next sentence is going to be - and there are times when that same sensation of knowing felt like something jaded and predictable; similarly, there were times when I felt the tone of the narrative to be a gentle one, speaking great truths, but it also felt at later times like I was a bed-bound patient being ministered by someone with the bedside manner of Alan Titchmarsh; oozing soothingness and calm to a poor ill person.

Life has brought me to the same conclusions as Matt, though; that's a sign we're both going the right way.

A very thought-provoking read that isn't the magical work of profundity that the publishers seem to want to market it as - that's far too much expectation to have for what is essentially a very humble enterprise; that of an author working through what happened to him in the most natural way possible for him - via his pen. It is a work of kindness, and of good intention; it is a work of reason, and a testament to the powers of the mind; but I feel that it's being hyped into something that the author never intended it to be.

This book is useful for those who wish to get an idea of what it feels like to go through depression. It would also be useful to someone in the middle of a depressive episode, I suppose. Personally I was both pleased and disappointed by this book - pleased that we had arrived at almost exactly the same perspective on life, but disappointed that I could therefore only confirm my existing beliefs rather than challenge them and learn something new.

Finally, my views on happiness, how to find it, and how to keep it (as Matt finishes in the same way himself):

1) All that exists is the moment of 'now'. Everything else - the past and the future - is in your head. Leave the past behind you; it has gone. By being positive in the present moment, you are sowing seeds of good possibilities for the future; there is no need to dwell modbidly on what is yet to happen.

2) Being kind to others, and having your actions affect others in a positive way will make all parties a lot happier.

3) Diversity of choice produces stress, not happiness. Keep it simple.

4) Don't let your mind tell you downers. When you catch yourself having miserable thoughts, take positive action be reinforcing the upbeat, truthful alternative - even if you don't feel like you are.

5) Your mind can be trained like a dog. A repeated action becomes a habit after three weeks or so. Acquire positive habits, drop the negative ones.

6) Don't judge. It's not as simple as 'succeed' or 'fail'. Just accept and be open to what is.

7) Exercise makes the body happy

8) EVERYTHING IS GOING TO BE ALRIGHT.

9) Your good mood deserves protection - it is fragile and valuable. Your good mood is stronger than the bad mood of others.

10) You can always do better tomorrow.

11) People feel happier if they have a purpose.

12) Everyone's life is different. Everyone comes to terms with their life in their own way.

Ultimately I'm a bit disappointed by this book, but I totally recognise the story; I liked it without getting as excited as everyone else seems to be doing.

21 of 21 people found the following review helpful.
Real.
By Liz Barnsley
A copy of this book was given to me by a good friend.

It is ironic (is that the right word I wonder?) that the author who gave me my first reason to stay alive, at a time when I struggled to find one – with his previous novel, The Humans – then went on to write openly, elegantly and with no holds barred, about his own experiences of depression and anxiety. And called it “Reasons to Stay Alive” If I was better with words myself I could probably find a better one than Ironic. But it will have to do.

I would normally at this point I guess, wax lyrical about how beautifully Mr Haig writes and how he gets me every time. Which is true of course, but not what this book needs. I’ve read a lot of non fiction about Depression and related issues during the time that I have been trying to understand my own mindset, my own experience, but what Matt has done is simply talk about it honestly. In the end, if you want to try and understand it, this is what you need – open, frank and truthful words that paint a picture and allow you in.

I shall be keeping a copy of it close by for sure, for the next 3am where I think perhaps dying would be better.

I’ve given it 5 stars obviously, but this is not a book to be rated. It is one to be read – by anyone who suffers, has suffered, lives with someone who suffers and ALL the people in between – one of the most important books you may ever read about the human condition.

Brave, sincere, genuine and inspirational. That is all.

4 of 4 people found the following review helpful.
Courageous and valuable book offering real insight into the nature of depression, its many challenges and its unexpected gifts
By A. I. McCulloch
This is such a valuable book.
In having the courage to tell his own story of recovery from the deepest depths of despair Matt Haig offers powerful insights into the nature of depression and anxiety. Since 2005 Matt has been an increasingly successful author; his first book was written whilst he was still in the very firm grip of the illness. His books are award winning (Shadow Forest) and are set to be filmed (The Radleys)
Matt's decision to tell his story came out of the reaction to his novel The Humans which tells of mental illness and the isolation of those who suffer.

Depression dropped on Matt out of nowhere, and he quickly found everyday interactions impossible. After three days in bed wondering what was happening to him, he stepped outside and came within inches of taking his own life at the edge of a cliff in Ibiza. The fact that he didn't and has written an account of his state of mind at the time is perhaps an insight into those who take their own lives suddenly leaving loved ones mystified. Matt could have made that decision within hours of depression dropping upon him and nobody would have known why, if he did not tell of it.

Matt's long slow fight back is carefully chronicled in short insightful chapters. The unstinting love and support he received from his girlfriend Andrea, the repeated panic attacks that set him back, the anxiety he felt. His depression was a whole mix of emotions, but time passed and gradually he improved. The panic attacks became controllable; his life began to open out again. Books and writing were instrumental in his recovery.

The book is also a plea for more understanding of depression. Matt writes that 'Depression is a thin skin'; the late Spike Milligan wrote how those with depression were ' a skin short'. This thin skin is what has made Matt the person he is and more appreciative of life's wonders; his creative gifts have a deeper well of resources to draw on. Control of his illness has enabled Matt to use the gifts that the thin skin has brought him. He is able to feel more alive, more in touch with life.

It's not an easy read, but it is an exceptionally worthwhile read for anyone who wants to gain insight into the nature of depression. What it doesn't offer are quick solutions, for there are none but it offers hope and it offers understanding .

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Jumat, 02 Januari 2015

[M757.Ebook] Ebook Free Professor Meiklejohn's Grammar and History of the English Language: 2012, by J.M.D. Meiklejohn

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Professor Meiklejohn's Grammar and History of the English Language: 2012, by J.M.D. Meiklejohn

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Professor Meiklejohn's Grammar and History of the English Language: 2012, by J.M.D. Meiklejohn

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Professor Meiklejohn's Grammar and History of the English Language: 2012, by J.M.D. Meiklejohn

This is an important book for teachers of English, particularly those just starting out, who require further knowledge about how English is structured, where it came from and how it's used for both speech and writing tasks all over the world. What newly trained teachers of English learn from this book can be readily selected and organized into their own students' lessons. The book helps with many important tasks, including: - learning how, in a clear fashion, the English language is used; - easy-to-understand examples included with each new lesson; - definitions and explanations throughout the book provided at the time they're needed; - excerpts taken from English literature to explain and demonstrate rules of English grammar; - the same patterns of speech shown in other languages the students or their teacher may have previously studied; - familiar English sayings and expressions, as well as many from other languages which have entered the English language; - two indexes provided: one at the start of the lessons on English grammar and one after them; - constant cross-referencing of difficult terms so that students can learn to recognize and remember the terms when they see them again; - and finally, over fifty pages of meaningful exercises, each of them indexed to the English language lesson from which they originate. Learn about how English originated among a small population to become the world's leading language of business and commerce. Using the now familiar "writing process", be guided to write and speak clear English sentences and how to construct an essay or report. Written originally in 1886 by Professor John Miller Dow Meiklejohn (1830-1902), founder of the education department of the University of St. Andrews in Scotland, "The English Language: Its Grammar, History and Literature"(1886) was a book which had widespread popularity among newly trained teachers all over the world in the 19th and early 20th C. whose knowledge of English was incomplete. The book reached over thirty-five editions in the British Isles, the British Commonwealth and the United States and was the preferred text for student teachers for its understated tone and approach to English instruction. I have revised and re-edited the book and, in addition to presenting it on Amazon Books, I have also created a web site to advertise and market it: www.jmdmrevision.com. The web site offers a free, downloadable .pdf version of the new book, including introduction, a table of contents, a description of the original author and highlight passages of the revised text. In thirty-two years of teaching English to high school students, I never found a more useful instructional text from which I could create my own lessons - and completed my own revision of the book soon after retirement, in hopes that the same helpful influence it had on student teachers in 1886 would be repeated in 2012, when the new book was released. A visit to www.jmdmrevision.com may help explain why that was so! - Fraser McKen

  • Sales Rank: #3340465 in Books
  • Published on: 2013-04-10
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.00" h x .73" w x 8.50" l, 1.66 pounds
  • Binding: Paperback
  • 324 pages

About the Author
In 1854 at the age of twenty-four, John Miller Dow Meiklejohn translated Immanuel Kant’s "Critique of Pure Reason" into English and it would remain the standard translation for many years. However, it was in another area of Victorian writing that Meiklejohn’s name would become celebrated. He wrote and published the most comprehensive set of schoolbooks, lesson materials and instructional texts for schoolmasters yet seen in an English-speaking classroom. Foremost and longest lasting among those books was "The English Language: its Grammar, History and Literature" (1886), which reached over thirty editions in Britain, the U.S.A. and the British Commonwealth. This revised edition marks the 125th anniversary of its first publication by Blackwood and Sons in London. The book was intended to provide novice teachers with a more complete understanding of the English Language. From this book they could then create their own lessons for their own students. Modern teachers of English worldwide have a similar requirement and it is the aim of this modern edition of the book to help them obtain it.

Most helpful customer reviews

0 of 0 people found the following review helpful.
The Ultimate Teacher's Guide to English Usage
By Liz Spence
As a former English major and ESL teacher I have long felt that the generation following mine was poorly equipped to teach English grammar to mainstream or ESL students. The students of the seventies and eighties (when the teaching of grammar was sorrily lacking) were themselves missing many of the basics necessary to impart the historically correct principles of this complex language to others. Although I understand that languages constantly evolve as new or previously unacceptable words and phrases become common parlance, it is still important for teachers to have a solid grounding in basic terminology and in grammatical and syntactic rules. This is especially true for those teaching ESL, as many students' native language is based on entirely different structures.
Enter Fraser's new book, a revision and expansion of the grammar and history of the English language. As complete and comprehensive study of its development and usage would be hard to find. It is logically organized, exhaustive in its scope and full of clear, often colourful examples of the point being made. His section on word branching, including many words that have their roots in Latin, Greek or other antique tongues, can be very useful for students studying advanced English, where the root can be transferred to form or recognize other words encountered. Even the story of the evolution of Modern English is itself of interest.
This tome is probably too exhaustive for ESL students to plough through. However, a teacher could use this book as his one go-to reference guide for any grammatical or syntactic question, and be assured that he has everything he needs at this source to impart the required knowledge to his students. I would call this book indispensable for your bookshelf. An admirable achievement!

0 of 0 people found the following review helpful.
A Useful Resource
By David
John Wayne says "He must be the Son of God."
The Director (George Sherman) says "Could you say it with awe?"
John Wayne says "Aw, he must be the Son of God".
In everyday parlance many things are described as "Awesome", or "Truly awesome". And along with a diminution of our vocabulary there seems to be an increasing tendency to ignore grammatical structures: for example "This just in"; "I'm like really there...".
All languages develop and change but the narrowing of vocabulary and the increasing reliance on ungrammatical and over-used slogans and phrases can make our language colorless and lacking in discernment.
Well written and spoken sentences provide a much more clear, accurate and precise meaning to the reader and listener and this is why Fraser McKen's book "Professor Meiklejohn's Grammar and History of the English Language" can be very useful to those who write and speak English.
The book is a renovation of Professor Meiklejohn's original work, first published in 1886. McKen has brought this book into the twenty-first century by updating the grammatical usage and by expanding many of the concepts and examples.
McKen's book meets the needs of four different audiences.
Firstly the book can be used by students who are learning English. The rules of grammar are clearly explained with an abundance of examples and applications. Non-English speakers often find the English language to be confusing and contradictory where the rules seem to be applied in an arbitrary and conflicting manner.
Thus when such English learners have questions about verbs matching nouns they can find the answers in the McKen/Meiklejohn book. The book is also an excellent background resource for such learners. For example, Meiklejohn clearly demonstrates the different ways that gender can be denoted and gives the origin of such terms.
The second audience is teachers of English. Any question about the origin or development of a word or a syntax can usually be answered. English teachers can be confident they can answer whatever question about language that their students can pose. For example, a common question asked of an English teacher relates to the use of "that" or "which" as a conjunction: another puzzle for students of English when to use a plural verb when the subject it a collective noun, like "committee" or "herd". McKen lucidly resolves these questions.
The book is also useful to those linguists who are interested in studying the structure and development of English in depth, including those who study the structure of poetry, "prosody". Meiklejohn illustrates the development of English vocabulary and grammar through different periods and discusses landmarks that have occurred at specific times. This includes a discussion of the influences of Norman French and different types of Latin.
Lastly, the book is full of interesting facts that would be eagerly devoured by "knowledge junkies" , those of us who enjoy crosswords and similar puzzles. For example, we often think of the King James Bible as an example of mainly 17th century English, whereas most of the language used was based on 16th century structure and usage.
Although the book can meet the needs of various audiences, there is often no demarcation between the needs of a new English learner and those of a more knowledgeable reader . Thus an explanation of active and passive verbs leads to an extensive discussion of various verb types and tenses; a new English learner may not be looking for such a detailed discourse.
The book belongs on the shelf of an English Teacher or Professor. It is a valuable tool in the teaching and study of English.

0 of 0 people found the following review helpful.
The world needs this book.
By E. M. Lake
It's my hope that teachers will use this book well before high school. As far as I know most teenagers are totally unaware of terms as simple as verb, noun, subject, object.

As for verbal use has anyone listened to the CBC lately? Even the venerable Globe and Mail needs this book. Let's hope we all benefit from the work of Mr. McKen. Bravo.

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