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�n prezent, Google este legendară pe plan mondial și depășește cu regularitate granițele inovației ȋn diverse domenii. Cum funcționează Google cuprinde lecțiile ȋnvățate de Eric și Jonathan pe măsură ce au ajutat la clădirea acestei fabuloase companii. Autorii explică modul ȋn care tehnologia a �nclinat balanța puterii dinspre companii către consumatori, arăt�nd că singura cale de a reuși �n această lume, aflată ȋn perpetuă schimbare, este realiz�nd produse superioare din punct de vedere calitativ și atrăg�nd o nouă specie de angajați pluritalentați, pe care Eric și Jonathan ȋi numesc "inteligențe creatoare". Trat�nd subiecte care acoperă o plajă largă, de la cultura și strategia organizațională, talentul angajaților, procesul de luare a deciziilor, comunicarea, inovația, precum și modul de a face față apariției firmelor revoluționare, autorii ilustrează maximele din domeniul managementului ("Pentru a ajunge la un consens este necesar dezacordul", "Exilați valeții dar luptați-vă pentru dive", "G�ndiți ȋn termeni de creștere ȋnzecită, nu de creștere cu 10%") pigment�nd volumul cu numeroase anecdote, de pe tot parcursul istoriei companiei Google, multe dintre ele, cunoscute p�nă acum doar inițiaților, fiind ȋmpărtășite acum pentru prima oară publicului.
- Published on: 2015
- Original language: Romanian
- Binding: Paperback
- 368 pages
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